Hey there!
Welcome to DevGTM Brew 🚀
Every two weeks, we bring you unfiltered conversations with technical leaders making DevTool buying decisions, paired with the biggest news and moves in the space. Built for the people building and selling in it.
Most DevTool GTM teams are selling to developers the same way everyone else sells to Buyers.
It's not working.
Developers don't respond to cold emails. They discover tools in Slack threads, evaluate through docs and POCs, and build a shortlist before your sales rep ever enters the picture. And most GTM playbooks were never built for any of that.
At Reo.Dev, we talk to DevTool companies every day.
One pattern keeps showing up : There is a consistent gap between how technical leaders actually make buying decisions and how GTM teams think that process works.
DevGTM Brew is how we're closing that gap. Every two weeks, we sit down with the people making those decisions and get them to share exactly how they think.
Here's what you can expect in every Edition:
The DevTool Verdict
This is the heart of it.
We sit down with CTOs, VPs of Engineering, and senior technical leaders for direct, unfiltered conversations about how they actually evaluate and buy DevTools - Real perspectives from the people making the calls.
Every conversation covers how they discover new tools, how evaluation actually works inside their team, what makes a DevTool GTM motion land or fall flat, and what builds genuine credibility with technical buyers.
Brewing News in the DevTool Space
The most significant DevTool industry news from the past two weeks. Funding rounds, product launches, GTM moves, and market shifts that actually matter. No noise, just signal.
GTM Career Opportunities
Hand-picked job openings in DevTool GTM, from developer marketing and PLG growth to sales engineering and DevRel. For people building careers at the intersection of technical products and Go-To-Market.
Who This Is For
If you sell to developers or CTOs, this newsletter is for you.
Founders and GTM leaders at DevTool companies, sales and marketing teams trying to reach technical buyers and developer marketing professionals, and anyone trying to figure out why their GTM playbook isn't landing with a developer audience.
DevGTM Brew is built on one Belief :
If you want to sell to technical people, you need to understand how technical people actually think. And the best way to do that is to ask them directly.
Every edition, we do exactly that.
We hope you find it useful.
Subscribe to DevGTM Brew so you never miss an edition. 👇
